A media product review.
Test Drive Unlimited- The greatest lifestyle racer of all time (so far).
Test Drive Unlimited- The greatest lifestyle racer of all time (so far).
Rags to riches; you start off as an ordinary immigrant to the beautiful island of Oahu in Hawaii and the first thing you see as you get to the forecourt of the airport is a Lamborghini Gallardo race past. This sets the tone for the rest of the game- to work your way up and obtain a luxury lifestyle with the fastest and most luxurious cars in the world, through challenges involving street races, timed laps of public roads and numerous “courier” missions where you have to deliver packages and transport people to different locations.
Its graphics and user friendliness are superb. Firstly, the graphics are great for this five year old game. The lines of the cars are straight and clear and the environments of Oahu are simply beautiful to observe whilst you drive around. The luscious scenery of forests and mountains really makes you feel like you are actually there and the graphical design of the cars is brilliant, letting you observe the insides of the cars and the outsides with great detail which are a pleasure to the eye. The ability to have a “virtual life” is unmatched by any game and with your mansion and car collection, you can have the time, or should I say, drive of your life in Test Drive Unlimited.
Mood Board (Motoring Magazine):
Analysis of the above mood board:
Its graphics and user friendliness are superb. Firstly, the graphics are great for this five year old game. The lines of the cars are straight and clear and the environments of Oahu are simply beautiful to observe whilst you drive around. The luscious scenery of forests and mountains really makes you feel like you are actually there and the graphical design of the cars is brilliant, letting you observe the insides of the cars and the outsides with great detail which are a pleasure to the eye. The ability to have a “virtual life” is unmatched by any game and with your mansion and car collection, you can have the time, or should I say, drive of your life in Test Drive Unlimited.Mood Board (Motoring Magazine):
Analysis of the above mood board:
If you could collate my target audience’s, needs, likes and wants in a motoring magazine: it would look a lot like my mood board. For instance, the target audience’s age range is between 17 (new drivers) to 40, which is quite a large range. Images such as a learner driver and commuters on a motorway show this audience age difference.
The majority of readers will be from the classes of working class (C1, C2 and D groups) to middle class (Group B). The working class audience will buy the magazine to aspire to own certain cars and the middle classes will most probably be able to actually own them. For instance, on TV, the working class audience will watch Top Gear to dream about the cars featured, whilst the middle class will have a broader range of motoring shows to watch, including car documentaries, car restoration shows and most probably Top Gear as well. Whilst watching Top Gear, the middle classes might actually be able to own the cars featured, unlike the working class viewers. This is also represented with my magazine target audience.
If there is a section in the magazine for selling cars, there must be a good selection of both affordable cars and more expensive ones. This is in order to make sure that my target audience is broadened. The working class audience will look at and possibly buy older, more used cars with higher miles, whereas the professional working class readers will buy more expensive sport, executive and luxury cars to fit their lifestyles. There will be a very small audience of upper classes, who will look through the magazine to find rare cars, but these rare, expensive cars will be seen by working and middle classes and they will only dream about owning them.
On the basis of target sexes, this magazine is primarily for men. I estimate that about 80% of readers will be male and 20% will be female. This difference in my audience’s gender is shown in the mood board; where general pictures such as engines, car dealerships and two men in a motoring environment really highlight the male orientation of the magazine.
In regards to lifestyle subset audiences, the majority will be Dinks with double income and possibly without kids at the age range of 25-35 and Yuppies in-between 20-30 years of age who have an urban lifestyle and high disposable income.
Most middle class families will be targeted and they will buy the magazine for car information, including technology, economy and pet accommodation etc. (as shown in the mood board).
The majority of readers will be from the classes of working class (C1, C2 and D groups) to middle class (Group B). The working class audience will buy the magazine to aspire to own certain cars and the middle classes will most probably be able to actually own them. For instance, on TV, the working class audience will watch Top Gear to dream about the cars featured, whilst the middle class will have a broader range of motoring shows to watch, including car documentaries, car restoration shows and most probably Top Gear as well. Whilst watching Top Gear, the middle classes might actually be able to own the cars featured, unlike the working class viewers. This is also represented with my magazine target audience.
If there is a section in the magazine for selling cars, there must be a good selection of both affordable cars and more expensive ones. This is in order to make sure that my target audience is broadened. The working class audience will look at and possibly buy older, more used cars with higher miles, whereas the professional working class readers will buy more expensive sport, executive and luxury cars to fit their lifestyles. There will be a very small audience of upper classes, who will look through the magazine to find rare cars, but these rare, expensive cars will be seen by working and middle classes and they will only dream about owning them.
On the basis of target sexes, this magazine is primarily for men. I estimate that about 80% of readers will be male and 20% will be female. This difference in my audience’s gender is shown in the mood board; where general pictures such as engines, car dealerships and two men in a motoring environment really highlight the male orientation of the magazine.
In regards to lifestyle subset audiences, the majority will be Dinks with double income and possibly without kids at the age range of 25-35 and Yuppies in-between 20-30 years of age who have an urban lifestyle and high disposable income.
Most middle class families will be targeted and they will buy the magazine for car information, including technology, economy and pet accommodation etc. (as shown in the mood board).
