The media institution I believe would sell my magazine is IPC Media. This is because IPC Media has expertise in the area of music magazines, through famous magazines such as "NME". There are many advantages with joining a large media institution such as IPC Media, through the sheer size of the market they own. This means I am guaranteed to gain a massive amount of shelve space in retailers. My magazine will be more easily distributed too, because IPC, as a huge corporation, have larger fleets delivery faculties enabling my magazine to be more easily sent around the country and in larger numbers than that of a smaller firm could manage. In regards to IPC's well known "NME" magazine, I will not have to inter-compete because NME cover massive ranges of music whereas my magazine covers a small, niche section of music, including music that could be seen as retro.
Through IPC, I would hope to retail my magazine at stores that specialize in defined areas of public interest, such as W H Smith and Waterstones. This way, my audience will know exactly where to go to find their unique magazine to suit their tastes, instead of making them trail through Post Offices at obscure locations to find a niche magazine.
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